I received this book from Waldorf Publishing in exchange for a fair and honest review
What Did Jesus Drive? by Jason H. Vines
Published: September 27, 2014
What Did Jesus Drive, Is mostly about crises in the car industry, but then it's so much bigger! It's about being on the front-line of one crisis after another, offering incredible insight in what to do and not do when the "you know what" hits the fan. It's not theory; it's real. Vines' brutal frankness and lessons learned in the book are both shocking and refreshing, and often times hilarious. Vines' points out, if vaunted enterprises like Toyota and BP can get caught off guard, any organization can. What Did Jesus Drive? is a breathtaking wake-up call and a wild ride. Buckle up. This book is the first "tell-all" of its kind!
What did I think about the book:
I have enjoyed cars since I was little so I thought this might be a good book to read. I wanted to know more about the politics of the industry. This book was very informative and thought provoking. I also like how the author used a bit of humor in writing. This book read very quickly for a non-fiction book. I am glad I got the chance to read this book.
What did I think about the cover:
I did not care for this cover. I get the tire tracks across the cover but I would have liked just a little more of a picture from the car industry.
About the author:
Jason Vines, 55, is an independent communications and government affairs consultant specializing in crisis management, reputation management, brand rehabilitation, product launch and automotive issues. Vines has counseled General Motors on issues surrounding the Chevy Volt, the U.S. Government divestiture of GM stock, the revival of GM's European operations and other corporate and product issues, including the recent recall conundrum regarding the ignition switch issue. In addition, Vines has been involved with public policy issues regarding the electrification of the nation's automobile fleet. He has also counseled a chemical client in reputational restoration, a major Native American tribe currently under attack by various agencies inside the federal U.S. Government and the U.S. auto dealers' national association.